Designing a logo can be one of the most important steps in your business, especially if you’re unsure how it will impact your company’s success.
However, it can be incredibly damaging to your brand image if you get it wrong, so you have to get it right the first time. To help you get your brand off to the right start, here’s our guide on how to design a logo from start to finish (and why that’s crucial to your business).
Table of Contents
Step 1 – Understand Your Logo’s Business Goals
Before you start thinking about how you’re going to design your logo, you must know why you’re designing it in the first place. By having an idea of your business goals (whether to grow your brand or increase customer retention), you can easily tailor your logo design to help achieve those goals.
Step 2 – Research Your Market
Before creating your logo, do some research on what types of logos are popular in your industry. Then, make sure that your logo will stand out from those similar logos unless you want people to think that you used a random design from a logo generator.
You must know your target audience, so do some research on your prospective clients. First, find out what’s going on in their world, what challenges they are currently facing, and what might be keeping them up at night. Then, ask yourself: What are their goals? What are their problems? What makes them tick?
Step 3 – Brainstorm Logo Ideas
Put on your creative thinking cap. To get started, look at your product or service. What words come to mind? Get as many words down on paper as you can; if nothing is coming, think about what your business is not. Then, narrow all your thoughts down to what you want your business to be.
Step 4 – Create a Mood Board / Conceptualize
Create a mood board based on your description. Mood boards are essentially collections of photos that will help inspire your final project. In terms of logo design, you can either find photos of logos or add stock photography from iStock or Shutterstock.
This step is vital for two reasons: First, you will get feedback from professionals, but more importantly, you will be able to redesign your project to make it perfect.
Step 5 – Design the Initial Version of Your Logo
It’s time to create your first version of your logo. Start with rough sketches. First, write down all of your ideas for what you want your logo to look like on paper. When designing your logo, it’s also important to know that logos come in all shapes and sizes.
Adobe Spark can help you create engaging, highly shareable visuals for your business. Organizing and planning your content is essential to the success of your site, and Adobe Spark’s collection of imagery, graphics, videos, and animations will help you do just that. Spark allows you to take your ideas and draft them into a visual concept — whether it’s for a blog post, brochure, or advertisement — in a matter of minutes.
Step 6 – Write Down Critiques and Redesign Your Logo
A major mistake that first-time designers make is not asking for feedback from their peers. They’ll spend hours working on a logo, only to reveal it to their friends, who will simply say, “That’s nice.” They will be so focused on how much work went into that design – they won’t be able to see it objectively
Make it clear to your peers that you are starving for honest critique and that your logo needs to have a “wow” effect. Then, make any necessary changes to refine your content. Then do it again until they can’t find anything wrong with it.
Thank you for reading our guide for How to Design a Logo That Will Look Professional and Stand Out. Regardless of which logo design method you choose, we want to wish you the best of luck with your logo development process.
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