The design is the skeleton of a future site, then UI design is its detailed study and visual implementation. Roughly speaking, the first concept can be compared with the layout of a house, the second with the purchase of furniture and interior details. UI design (User Interface) is translated as “user interface”. This is a complex of graphic solutions that determine whether it will be convenient for users to be on the site or not.
Table of Contents
Know Your Audience
If there are a lot of products in the online store, it is better to develop a filter system so that it is convenient for the user to make a choice; the elements must be aligned. Choose an interaction model. The worst thing is to try to open a door on yourself that opens in the opposite direction. Especially when the previous door opened towards itself. The designer of this building made the user interface inconsistent, so you have no idea how to open the door correctly.
Keep It Simple
The designer must understand the typography of the site and have an understanding of the rule of the golden ratio, otherwise the user’s eyes run wild. Use icons and images as much as possible for visual communication. There are a number of icons that are clearly perceived by the user. Do not neglect them. Color is not a decoration, but a design element. You need to be consistent in the placement of functions in the user interface of ui ux design services. At the same time, the user interface should work and look the same in all sections of the site.
Consider The Visual Hierarchy
All interface elements should be logically structured and interconnected. For example, when a person places an order in an online store when viewing a product card, he should be able to get into the basket and add the product there, and freely move from the basket back or to the order form. If this is not possible, the design needs to be finalized; elements should be grouped into sections, menus (horizontal or vertical). Choose fonts that successfully support the information you present. You should never use more than three fonts at the same time. Pick one that’s perfect for large headlines, one for legible text, and one for calls, quotes, and other things that need to stand out. Most often this set is a sans-serif typeface for large amounts of text, and more interesting with or without serifs for headings.
Keep Forms Short And Sweet
Elements should match in color. This will help a color map and knowledge of the basics of the combination. If the customer insists on making the site in the corporate style (that is, the company has corporate colors, the site should not deviate from them) – you need to convey the depth and contrast of color as much as possible.
All elements and pages of the site must be made in the same style. And it’s not just color: every detail is important (sizes of blocks of elements, fonts, interactive elements).
Use only unique and high-quality content on the site. Never use jaded images, low-quality images, as well as unprofessional photographs. Images are the face of your site and the first thing that catches your eye.
Make data-driven decisions
While we all would like our designs to be judged solely for their aesthetic properties, the reality is that optimizing your design to achieve your goal is just as important.
The experts in Conversion Rate Store say that user research and testing can be incredibly helpful in making design decisions to achieve your site’s purpose. Therefore, set up a detailed tracking for every significant UI element of your site and analyze it regularly. It easy to do with events in many popular analytics tools like Google Analytics or Mixpanel, depending on the type of project.
Offer Feedback Messages
The main thing to remember for any UX / UI designer is to think about a person’s simple needs, motivations, and purposeful aspirations. Feedback and convenient functions should work for a real person, simplify her experience of interaction with the interface. Users need to understand what’s going on. If they click a button, indicate that the button was clicked. You can do this in several ways. For example, animate a button. Loading icons (such as the macOS Rainbow Wheel) provide feedback so users know that you are working on their request.
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