Great Instagram post ideas promote your brand while also engaging your followers and providing them with something they can’t help but share. Instagram posts ideas that promote your brand are beneficial.
Great Instagram post ideas promote your brand while also engaging your followers and providing them with something they can’t help but share. However, simply posting an image or video will not be enough. You need to stand out from the crowd by providing your followers with unique and innovative content that they won’t find anywhere else. That can be difficult, especially since more than 95 million photographs and videos are uploaded to the app every day. So, what can you post to Instagram each day to keep your followers interested? We’ve produced a list of 15 Instagram post ideas that are both unique and interesting. It makes no difference if your company is big or little. Use this list as a source of inspiration for your Instagram feed whenever you need it.
Table of Contents
Example Of Instagram Post
Instagram is popular because it allows users to convey their stories using photos and videos. Did you know that an Instagram business account with less than 10,000 followers has a nearly 2% engagement rate? This means your Instagram interaction potential is over the roof! As a result, your company should get a piece of the “engagement pie.”If you want the EASIEST solution, go to Post Planner and look at the Instagram Viral Photos tool. It can be used to locate the best-performing photographs on any subject. You may also generate and customize your own original images with our new Content Studio! This article will tell you how to: It’s no secret that advertising your brand on Instagram can result in a high return on investment. You’ve probably figured out who you want to target, what product you want to advertise, and how much money you’re willing to spend. But, with so many other adverts and sponsored articles out there, how do you develop a piece of content that genuinely stands out and draws people in? Every business will approach their plan in a different way depending on their product, but there are some general guidelines to follow when creating Instagram advertising. Let’s take a look at some of the best Instagram commercials we’ve seen recently to get you inspired, figure out what works best for your brand, and put you on the right track.
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Why Market On Instagram?
The visual nature of Instagram distinguishes it from other social networking networks. Instagram is the ideal medium to promote content if you have a business that benefits from the design of your product or if you offer a service with a visible end result.
Video, images, and illustrations are all excellent content options for this social media site, but your marketing plan will ultimately determine what type of content to share and how frequently. Establishing a strategy before jumping into a new social media platform, regardless of how well it works for others’ businesses, will keep you focused on your goals and, most crucially, your audience. Many businesses are under the impression that they must be present on every social media site… They also overlook the importance of strategy. Commit sure you don’t make this error. Because Instagram is so different from other prominent social media platforms, it necessitates a unique marketing strategy. Begin by defining your brand’s own style.
1. Set Your Goals For Instagram.
Ask yourself (or your team) one question before you start posting on Instagram: Why are you on Instagram? “… since everyone else is,” you shouldn’t say, no matter how popular the platform is. To be long-term successful on Instagram, you need a clear purpose and goals to justify your time, energy, and monetary investment. There is no correct answer in this situation. Like Anthropologie, you could want to use your Instagram page to post and sell your products to customers. For this reason, many eCommerce and physical product businesses use Instagram. Whatever the case may be, make sure to set your Instagram objectives first. What’s more, guess what? You can use Instagram for a variety of purposes, including posting product photographs as well as sharing user-generated material (UGC). It’s not so much about the type of content you share as it is about why you share them. You can measure your performance and use Instagram Analytics tools if you understand why.
2. Determine Your Instagram Target Audience.
Before you start marketing on Instagram, figure out who you want to reach. Draw on other marketing methods if you have them to keep your efforts consistent. Age, location, gender, income, interests, motives, and pain areas are all important considerations. Are you stumped as to where to begin? Keep an eye on trending topics and hashtags that are relevant to your industry. Check out who’s using and engaging with these hashtags, and who’s using them. You can also glance at the followers of your competitors. Instagram makes it simple to define your target market.
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3. Conduct A Competitive Analysis.
Do a competitive analysis to examine what other marketers in your sector are posting after you’ve determined your Instagram audience. Start by looking at your top competitors’ Instagram profiles if you already know who they are. If not, look for similar accounts by searching for terms relating to your business and sector. Examine linked accounts to discover which posts have the most engagement, what popular hashtags they’re using, what captions they’re using, how often they publish, and how quickly they’re expanding. As you begin to grow your own account, you can use this data as a guide. Take note of any possibilities your competition may have missed while auditing their material. Including unique content in your mix will help your company stand out from the crowd.
4. Configure An Editorial Calendar.
You can save time and manage your Instagram presence by creating an editorial calendar. Fill in various Instagram post kinds on your calendar, then prepare your descriptions, hashtags, and posting timings ahead of time.
Your editorial calendar is also an excellent way to keep track of any important events you want to highlight on Instagram, such as new product launches or special discounts. Instead of scurrying for last-minute postings, you can keep an eye out for real-time chances using an editorial calendar.
5. Build A Consistent Brand On Instagram.
Your audience will be confused by random or fragmented information, and you may lose followers as a result. Maintain a consistent brand look on your Instagram account to avoid this. Consider your brand’s personality to figure out what this looks like. What are the core values of your company? What does your brand mean to your consumers and employees? Are you fearless, brash, edgy, or daring? Apartment Therapy’s brand personality is bright, clean, and well-organized, and its Instagram account exemplifies all three. In an ideal world, brand aesthetic helps your brand become recognizable, so that someone may see your photo in their feed and immediately recognize it as yours… even if they don’t know your name.
Types Of Instagram Posts
It’s time to start sharing fantastic stuff now that you’ve set up and optimized your Instagram account. Instagram allows you to publish a variety of different forms of content, such as photographs, videos, and Stories. Let’s go over the different sorts of Instagram posts and some engagement recommended practices.
An image post is the most prevalent type of Instagram post. When submitting photos, be sure to include a range of shots. Variety will demonstrate your brand’s versatility and engage your fans in a variety of ways. It’s also worth remembering that Instagram users are seeking for authentic brand postings rather than outright ads. With lifestyle images and behind-the-scenes looks, try to capture your company’s culture. Posting too many images of your product is not a good idea As you begin to explore the platform, you’ll notice that there are a plethora of image types that you may upload to your account. Use your imagination! Make a mental note of any ideas or styles that you believe would be appropriate for your company. To help you get started, we’ve put together a list of popular Instagram image kinds.
2: Behind-The-Scenes Posts
Those who read these pieces will gain an insight into a side of your company that they might not otherwise be aware of. It’s critical that they don’t appear to be produced Because authenticity is essential! With photographs of its staff at work, Aeronaut Brewing Company provides an inside peek at the company’s corporate culture.
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3: Reposts From Employees
Great content may be right in front of you… on the Instagram accounts of your staff. Make sure to tag or credit the original poster when you share it online. Sharing images taken by your staff is a simple approach to produce original material and humanize your company’s online presence. Not only will your target audience become more engaged with your brand, but they will also begin to form “bonds” with your company’s personnel.
4: Educational Posts
Learn how to do or make anything by reading educational postings that are stackable in nature. The instructions are usually presented in a straightforward and simple manner through the use of photographs or videos. The renowned Tasty recipe video series from Buzzfeed is both informative and amusing, and it is also simple to do at home.
5: Motivational Posts
A motivating post combines a straightforward graphic with an overlaid quote or uplifting text to create a powerful message. These posts will motivate your audience and help them to remember your brand’s principles. While they are beneficial, attempt to post them infrequently to avoid appearing cheesy. Apps such as Quipio and Typic can assist you in adding text to photographs in a way that is compatible with your brand rules and aesthetic. Entrepreneurs, small business owners, and marketers that follow Foundr are frequently inspired by the posts the company shares on its social media channels. Additionally, the posts are in line with their objective as a corporate media organization.
6: User-Generated Content
User-generated content (UGC), which is similar to employee reposts, is content that has been curated from your fans and followers. Your tagged posts and posts that include your brand hashtag are excellent sources of user-generated content. Sharing the images of your fans and followers not only makes the original poster feel good, but it also demonstrates that you are genuinely concerned with your customers. It’s only necessary to give credit to the original post via a hashtag or in the caption. To repost user-generated content, take a screenshot of the original post and crop it, or use a reposting program like Repost for Instagram to do so automatically.
The Best Examples Of Instagram Ads To Inspire You
1: PHOTO ADS
This McDonald’s advertisement, despite the fact that the company’s name and emblem are not visible in the image, is instantly recognizable and serves as an excellent example of how to go outside the box in order to develop simple content that is compelling. With the goal of keeping the brand at the forefront of consumers’ minds, this advertisement was released to commemorate the first day of summer. User-generated content (UGC) is a low-cost and straightforward method of creating posts and advertisements that will appear naturally in users’ feeds. This Uber advertisement is a simple snapshot of a tweet, and it has the appearance and feel of many posts posted by meme accounts on Instagram. Generally speaking, this type of material is shared more frequently among friends or on social media platforms, resulting in increased reach. You might also use testimonials or reviews for user-generated content static image advertisements.
2: VIDEO ADS
Eubie creates stylish men’s clothing that is built to last. When it comes to video advertising, they’ve hit the ball out of the park with this one, which shows a side-by-side comparison of their static product shot and how it truly appears in real life. This is precisely the type of information that clients require before making a purchase. Because this advertisement differs from any other apparel advertisement on Instagram, people are more likely to stop scrolling and take a closer look. However, while television and print advertisements should be highly polished, it is typically the unpolished, home video-style footage that performs the best on social media platforms. This Branded Content Ad, created by mattress business Lull Bed in partnership with an influencer who videotaped themselves using the product and which the firm made into a Branded Content Ad, capitalizes on the sense of relatability and authenticity.
3: CAROUSEL ADS
When it comes to showcasing many products in a single post, carousel ads are the best option. To make the most of this format, ARKK Copenhagen has begun the carousel with a video of their shoes in action, which is followed by slides of all of their many styles. Using video to highlight the experiential aspect of a product is a fantastic way to give potential customers a better understanding of the brand. Combining the two mediums is a wonderful approach to provide potential customers with a better understanding of the brand.
4: STORY ADS
One of the most effective aspects of Instagram Story advertisements is the ability to make them interactive through the use of poll stickers. Not only does this increase engagement with your content, but it also adds a sense of authenticity to your material by making your advertising appear as if they were ordinary Stories. Yoga International executed an Instagram Story marketing campaign and discovered that this one poll resulted in 18 percent of their sign-ups during the campaign. Gymshark, an athletic wear company, made an impact with their Black Friday Instagram Story advertisements. They created eye-catching, full-screen advertisements with their identity prominently displayed and nothing else but the term “BLACKOUT. They employed a combination of user-generated content (UGC) and their own photos, as well as swipe-up CTAs that were aimed to create a sense of urgency: buy now or miss out on the offer. It was successful! A total of 40% of sales made throughout the campaign were made as a result of an Instagram post.
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