Digital Marketing

4 Helpful Tips to Build a Blogger Outreach Strategy and Win Big at It

Blogger outreach continues to be one of the most effective digital marketing strategies. It comes in handy when you want to attract genuine and high-quality backlinks to your website or promote your products/services. Also, it’s an excellent way to drive referral traffic to your website and amplify brand awareness.

But successful blogger outreach in 2022 isn’t as simple as sending a cookie-cutter pitch to a handful of bloggers, influencers, content creators, and journalists. It involves plenty of crucial steps, from identifying the right bloggers and networking with them to selecting the most suitable email pitch template.

Besides finding an excellent email pitch template, you also need to draft a catchy subject line for your pitch. Moreover, it’s crucial to build long-standing connections with relevant bloggers and journalists in your industry.

This blog will outline a few valuable techniques to build a blogger outreach strategy that delivers the desired results. Let’s dive right in.

1. Define Clear Goals

Do you want to use blogger outreach to spread the word about a new product or service you’re about to launch? Or are you looking to boost your website’s search engine rankings with qualified referral traffic? Alternatively, would you like to explore new guest blogging opportunities?

Your answers to these questions will determine the type of bloggers, content creators, and journalists you should reach out to. Also, it’ll influence other aspects of your strategy, including the pitch.

It’s a good idea to use the SMART framework to set specific, measurable, attainable, realistic, and time-bound goals.

While you’re at it, don’t forget to define suitable key performance indicators (KPIs) to measure the success of your blogger outreach strategy. For instance, if your goal is to skyrocket referral traffic, you could set a KPI like “2x average monthly website visitors in the next quarter”.

It’s worth considering that blogger outreach doesn’t always work for conversion-focused goals, such as driving product sales, generating leads, or increasing revenue. Your best bet is to use it for top-of-the-funnel goals, like improving brand awareness and online visibility.

2. Identify Your Target Blogger

This step requires a clear understanding of your brand, industry, and target audience. You can’t use any random content creator or journalist to promote your brand. Instead, you must identify bloggers, journalists, and content creators whose audience matches your target demographic.

Start by running a simple Google search for:

  • Best bloggers + {niche}
  • Top blogs + {niche}
  • Best {niche} blogs 2022

Also, you can use a tool like BuzzSumo to identify the top bloggers and content creators in your industry.

Once you’ve identified your target bloggers, analyze their online presence, including social media followers and website authority. Use an SEO analytics tool like Moz to check their website’s domain authority (DA) score. Also, take a look at the type of content they’re creating to understand whether it’s in sync with your brand persona.

Next, evaluate their social media profiles, focusing on reach and audience engagement. It’s a good idea to narrow your analysis to the social media platforms that matter the most to your brand and industry.

For instance, if you’re launching a new range of skincare products, you’re better off connecting with bloggers and influencers who’re active on Instagram.

3. Warm Them Up

It’s essential to build a rapport with your target bloggers and journalists before reaching out to them with your pitch. Start by liking, sharing, and commenting on their Instagram, Twitter, LinkedIn, and Facebook posts. Avoid pitching your brand or story in the comments.

Instead, provide constructive feedback, opinions, and recommendations that add value to their content. The goal is to initiate a meaningful conversation before sending your pitch. It’ll ensure that your email grabs their attention as soon as it lands in their inbox.

4. Work on Your Pitch

The days of generic email pitches are gone. While you still have to use an email pitch template, it’s a good idea to personalize your proposal according to the preferences of each target blogger. Don’t forget to highlight the value that your product or brand will provide value to their audience.

Also, use an attractive subject line that immediately grabs eyeballs and compels the recipient to check your email. Emphasize the value that you bring to the table.

Final Thoughts

Blogger outreach involves a concerted approach to establishing a relationship with content creators, bloggers, influencers, and journalists. Use social media to engage with your target bloggers and get their attention before sending your pitch. Also, personalize your email pitch template for each blogger you reach out to.

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