Digital Marketing

12 Best Ways to Use Social Media to Promote Your Event

Event planning is a very complicated job that involves a lot of moving parts. Therefore, it is imperative to have a concrete plan in mind that deals with all kinds of contingencies. If you want to boost event attendance, then social media is one of the most powerful tools at your disposal. If they are used properly, social media platforms will allow you to reach out publicly to your audience. The objective is to build a lasting connection with the event attendees. Creating invitation content for social media is very easy – there are dozens of tools available online for digital invitations such as InVideo, a free video invitation maker, and more.

Here are 12 of the best ways in which social media can be leveraged to promote your event.

#1 Create a Page for your Event on Facebook

Event pages are a handy feature for organizers. The page can be designed to display the date, venue, and all the other essential details. You can also use the “going” and “interested” tags to get an idea about the attendance. You can also use the “discussion” tab of the event page to post information that attendees will be interested in. For example, you can give them exclusive discounts, coupons, etc.

#2 Create Attractive Invitations and Post Them

Many organizers are moving away from paper invitations in an effort to be more eco-friendly. Instead, you can use an online invitation maker to create a short video and post it on all your social media channels. You can also use social media to send invitations privately to your intended guests. You can also create other content, such as teasers, trailers, etc., to pique the attendees’ interest and create hype about the event.

#3 Create an Event Hashtag

A unique event hashtag is a great way to build hype about your event. Interested people can use the hashtag to keep themselves abreast of all the event updates. It will also allow them to share posts, stories, etc., and contribute to the social media buzz surrounding your event. When brainstorming hashtags, ensure they are short, relevant, and easy to remember. If you can afford to, include the hashtag in printed advertisements too.

#4 Create a Countdown on your Account’s Instagram Story

Instagram stories have a fantastic collection of features that you can use to promote your event. For example, the countdown is a valuable feature that allows you and your followers to set a reminder about a particular event. Once you post the countdown story, viewers will be able to share the countdown in their own stories. They can also follow the countdown and receive a reminder of the event directly from Instagram itself.

#5 Post BTS Content to Hype Up the Event

A surefire way to pique the interest of people is to post behind-the-scenes (BTS) content on your social media channels. This includes videos of people working, guests rehearsing, and more. Ensure that you do not reveal a lot of information – instead, share tidbits and quips that give your guests an idea about what they can expect. Instagram and FB stories are a great way to post BTS content that remains exclusive.

#6 Host a Giveaway or a Contest for your Followers

You can also host a contest or giveaway for your social media followers. For example, you can offer a prize of two VIP passes, free goodies, food coupons, etc. You can ask people to include a hashtag, share your event posts, etc., for a chance to win the giveaway contest. You can also ask your sponsors to give away a few gift hampers to increase publicity.

#7 Share Content About the Event as it Happens

Your event promotion will not be over the day before the event. Keep your event accounts active by sharing stories, making posts, and tweeting. Pick images and clips of memorable moments from the event and share them on your accounts. You can also live-tweet the event by narrating all that happens entertainingly. Include quotes from speakers, memorable moments, and event hashtags to keep your social media active.

#8 Stream the Event on Facebook or YouTube Live

In the post-pandemic era, it is crucial to be cautious while organizing in-person events. To ensure that people don’t miss out if they are sick, you should Livestream certain parts of the event on Facebook Live or YouTube Live. For example, if you’re organizing a conference, you should stream the keynote address, keynote panels, etc., on social media. You can also Livestream entertaining events such as dances, musical performances, etc., for your followers.

#9 Interview Guests at the Event

You should go around and interview guests at the event and then post these videos on your Instagram story. These will be hugely popular for two reasons. Firstly, short story content is straightforward to digest and entertaining. Secondly, these interviews can be viewed by those unable to attend. It will address some of their FOMO and allow them to participate in the proceedings. You can also interview special guests and celebrities.

#10 Share Guest’s Social Media Stories and Posts of the Event

Sharing user-generated content is a powerful way to connect with event attendees. Use the event hashtag and tags on your social media handles to isolate guests’ posts that are doing well. You can then reshare these posts and cross-post them on your own social media handles. In addition, Instagram will let you share other people’s stories if you’re mentioned in them. It lends a fresh and new perspective.

#11 Make Summary Posts and Highlights for Everyone

Wrap up a successful event with summary posts, stories, and highlights. Use high-quality pictures and videos for this – since they will be shared by people who attended the event. Those who couldn’t make it to the event will appreciate these posts and stories. You can also affix individual stories to your profile permanently by highlighting them. You can utilize this feature to summarize all of the things that happened.

#12 Design and Implement a Feedback Survey for the Attendees

If you are planning events in the future, you have to accept and evaluate feedback from the attendees of the current event. Send feedback surveys to your attendees via email or text and request them to complete them. You can also create elementary surveys of your own on social media using Instagram stories – which have features like polls and quizzes. Twitter and Facebook also allow you to design user polls.

Some Final Words

With the help of these 12 dynamite tips, you will be able to promote your upcoming event on social media successfully. This will generate buzz and create a community for interested people to discuss the event. If you want to plan a memorable event that’s the talk of the town for days to come, design a social media post and story schedule today!

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