Digital Marketing

An Introduction To Usability Within Website Design

If you want to learn more about website design and how usability can play an integral part in the experience of your users, then you have come to the right place. Here you can find out how you could make your site easier to use while also learning about the changes you need to make overall.


The core of usability is, in fact, clarity. If you confuse or if you distract your visitors, then there is a high chance that they will need to take way more time to find out whatever it is they came for. They may also end up forgetting their initial goal which is the last thing you need. If you want your website to offer clarity, then you have to make sure that you focus on simplicity. You also need to focus on what’s important because only then will people carry out the action you want them to take upon landing on your site. Lastly, consistency. You have to make sure that you create a consistent experience across your website so that you can put the minds of your visitors at ease. Apple is known for simplicity and clarity, and you can find this on their site. The appearance is elegant, clean, and straightforward. You have the top navigation menu, links to the support pages, and the classic secondary links at the footer. There’s no distraction and you will be able to pursue any goal you want. Looking at your keystrokes is a very good idea here. Is there a way to reduce the number of clicks people need to make to get from A to B? If so, focus on this? If you want to make your website more usability friendly, then this latest guide on effective tips for usability in web design will help you out with plenty of options.

Accessibility and Availability

If people try to log in to your site and they cannot access it, then your website becomes instantly worthless. Users will become frustrated, and you may even find that you end up losing out on new customers and revenue too. When you look at website design, you will soon see that server uptime is important. Your visitors should never be getting any kind of error when trying to load your site. Good hosting will help you out a lot here, so don’t cut corners and always hire someone who you can depend on. Broken links will also impact your site. You have to double-check that you have no dead links on your site and that you uncover any broken links. When hiring a website design service, it is wise to make sure that they build a solid network of links so that you can avoid any potential issues in the future. is a prime example of how an accessible, available website is the way to go. First of all, their desktop site is optimized for tablets and desktops. For mobile, they have a mobile-only version, which works like a charm. It’s suited even if you have a slow connection and they have almost zero downtime.


An essential goal should be to have an intuitive interface. You need an interface that doesn’t require any kind of instruction or a long process of trial and error. One way for you to make sure that your design is intuitive would be for you to make use of what people know already, and for you to try and create something that is super easy to learn. Microsoft redesigned their site with a fresh and modern take. The layout is classical and what you’d expect from most sites, and there is a clear search field so you can find whatever you’re looking for. When you click on the tabs, you get a drop-down element and the header images aid with navigation. All in all, the site is easy to navigate and clean, with the familiar layout helping people to find what they need quickly and efficiently.

So, as you can see, usability and website design do go hand-in-hand. That being said, it’s vital to understand that there are so many elements you need to take into account. This could include reducing the number of clicks to get from one part of the site to the other, making sure that your site is familiar, limiting big blocks of distractible content, and allowing lots of white space. If you can do this, then you will be putting yourself in a strong position when it comes to creating a site that is user-friendly while also ensuring that it is serving as a helpful resource for all of your customers.

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