Digital Marketing

How To Improve The Reader Experience With Adobe Embed API

This article will explore how to improve the reader experience with Adobe Embed API. What is most relevant for a user? Indeed not a website they never visited. And what about an ad? The user would appreciate getting rid of it. As a publisher, you probably want both: the reader’s loyalty and ad revenue. With Adobe Embed API, you can do that easily. This article tells how.

How to improve the reader experience with Adobe Embed API?

The Adobe Embed API retrieves the best-fitting Flash, HTML5, or Android player for your content. The user can choose to watch a high-quality version of your video player instead of automatically playing the Flash version in their browser. It makes sure that users get the best possible experience while watching videos on their devices. You can create a great user experience for readers who are not using the Flash player without losing ad revenue.

Additionally, you can remove ads from your videos by removing the default advertisement container in the HTML5 version of your video player. This way, you can entirely focus on content while viewing it with Adobe Embed API.

Furthermore, you can define your site’s parameters to determine what content should be preferred over others. For example, you can specify a category or date and time. The API will return the best fitting player for that specific page and content type.

What are the benefits?

Adobe Embed API is a best practice approach to implement video players on your site. It provides the following benefits:

– You will show the highest performing Flash, HTML5, or Android player for your content on the user’s device.

– Your user’s experience is improved by removing ads if requested.

– You can specify which information should be preferred over others to optimize your page layout.

The Adobe Embed API is part of the Flash Access content security policy for viewer access control. You can use it with all standard video players that embed an SWF file. The process is as follows:

  1. You upload a video with the Flash Access plugin.
  2. You set up your website, specifying the SWF file URL for each content type.
  3. When a user visits your page with an HTML5 browser, Flash Access checks what information to provide based on your defined settings.
  4. If you have chosen to support Android devices, Adobe Embed API returns a different SWF file to Android devices than what was uploaded to your site.
  5. The SWF files are then loaded into the Flash player or video tag on your page for playback.

This process ensures that you get the highest possible performance from Adobe Embed API while also creating an excellent experience for users with HTML5 browsers.

The Adobe Embed API is now available for all customers with a paid Flash Access plan and the embedded video ad module.

If you’re looking to get a student software discount, you can check out websites like Adobe. According to the experts at Adobe CC, “Create anything you can imagine across design, photography, video, and more with special student and teacher pricing on the Creative Cloud All Apps plan.” 

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