How To Host A Successful Virtual Event In 2022

Have you considered hosting a virtual event? You should because virtual events are one of the most effective ways to target an online audience and reach your goals. But speaking from experience, it’s not as easy as it sounds. Maintaining engagement and building relationships is a lot harder when there’s no face-to-face interaction. 

We have been increasingly seeing more and more virtual events hosted by brands. This is a trend we will continue to see in the future. With rising costs and several logistical challenges, there are many reasons why companies would want to consider hosting a virtual event. 

In 2022, virtual events will be a significant part of the global event experience. Virtual events have been around for a while. After all, there are no meetings to attend and no travel involved. 

How to Host a Successful Virtual Event?

Hosting a successful virtual event in 2022 is not rocket science. It’s just a matter of following some fundamental steps. Treat your virtual event as you would a traditional event and ensure that you have everything in place to succeed.

Please make sure you have something to say and be prepared to communicate that concisely and enthusiastically so that the people who attend your event get their money’s worth. Make sure you use all the tools at your disposal – video, audio, slideshows, live Q&A, and more. 

Make sure you manage your LinkedIn group well so that those who wish to can get involved in the conversation and ask questions. Be prepared to act on things that are said at the event. 

Make sure that you respond quickly to any questions or comments made by participants on Twitter – this is an excellent way for you and your team to be seen as responsive, which helps build loyalty and trust with customers/members. 

If you’re curious about what it takes to conduct a well-executed virtual conference, here are the 8 best practices for 2022.

Top 8 Tips to Host a Successful Virtual Event in 2022

  • Select Date and Venue

Before planning an event, the first thing you should do is pick your date and venue. Most experts advise choosing a date that aligns with industry events and holidays. If you can’t find a suitable date, consider moving your event to a different time of year.

On the other hand, if a popular industry event doesn’t work well with your current business goals, consider hosting your event on a different day.

The best venues for virtual events provide clear sightlines and minimal distractions. If possible, choose a room with its entrance instead of one that opens directly into another room. 

Even if participants won’t see each other during the event, seeing the host or presenter can help make all the difference in creating a cohesive experience for everyone involved.

Experts agree that don’t skimp on quality when it comes to technology. The last thing you want is for the audio or video feed to cut out during your presentation — or worse yet, for people on both sides of the camera to hear each other but not the presenter. Having the right software is crucial. Make sure to pick the adequate event app to ensure your virtual event is always a success.

  • Make It Relevant

It’s hard to imagine that a live event wouldn’t be relevant, but it’s easy to forget that the same is true for online ones as well. Before you even begin planning your virtual event, make sure you consider who your target audience is and what they need from it. 

The questions you ask yourself should be directly related to your business goals and decision-making processes — how can this event drive revenue growth or improve profit margins? How can I get my audience excited about a new product?

  • Get The Timing Right

Timing is everything for any event. This sentiment is especially true for virtual events because there are no physical limitations on when they occur. The trick is to make sure your event’s timing fits with the needs of your target audience, which might be out of sync with your schedule or preferences.

Focus on the start of the event, not the finish. Make sure you present it early enough that people can plan to come on board but late enough that they don’t lose interest. 

Differentiate your event. Create an event that people will want to come to – and stay at – no matter what. Other people will be doing similar circumstances, so make sure yours has something unique offer that others don’t.

  • Keep It Simple

Focus on getting the right people in front of your message and let them know precisely what you want them to do with it. Use expertshare virtual event platform and get help from experts if needed. Don’t reinvent the wheel or – keep it simple, clear, and actionable for attendees.

  • Don’t forget about team building

Just because your event is virtual doesn’t mean you can’t connect attendees in team-building events. Utilize sites like to organize virtual escape rooms or scavenger hunts to get attendees to work together.

  • Promote Before, During, And After 

One of the biggest mistakes is waiting until after the event to promote it fully. The views will be lower than most people will have already tuned out at this point. Promote throughout the viewing window instead for maximum benefit.

  • Organization’s Goals Should Be Clear

Ensure that your organization’s goals are clear and relevant for the online audience you’re trying to reach. If you’re spending money and time developing a virtual event, you need to ensure that it will achieve something worthwhile for your organization.

  • Video Quality Matters

First, keep the video quality in mind. It’s easy to get wrapped up in the excitement of an online event and forget to pay attention to the details. This can be damaging because it can cause participants to lose interest or think less of your brand. 

You don’t want this to happen, so keep in mind that you wish your video streaming quality to be just as good as any other event you would do in person.

  • Make Sure Everyone Can See What’s Happening

Next, make sure everyone can see what is happening at the event. If your video quality is not up to par, then people won’t be able to see what is happening during the event, which can cause problems with your branding strategy. 

You don’t want this because it could cost your business down the road if people are more inclined to connect with other brands. After all, they could not see what was going on at yours.

Bottom Line:

Hosting a virtual event can be a convenient and cost-effective way to get in front of your target audience without having to put in the travel hours. Virtual events allow you to connect with people around the country and the world without putting too much of your own time on the line. 

Plan, maximize engagement, and follow up to ensure you get the most bang for your buck out of your virtual event!

Do you like the blog post? Please share your thoughts with us. Follow TechWaver for more!


Editorial Staff at TechWaver is determined to inform their users regarding the latest tech news, tips & hacks, software & product reviews, and much useful information from all over the world.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button