Video is a powerful tool in today’s digital world that has the untapped potential to provide an enormous reach and visibility to your brand through storytelling, interaction, streaming, and much more.
Here are ten excellent video marketing tips that will take your company from zero to one hundred in the digital realm!
Table of Contents
1. Raise Your Brand’s Awareness
Video provides you with a host of new opportunities and ways to help your audience become more aware of your brand. Given below are some ways you can improve your brand awareness:
- Client testimonials
Storytelling is a powerful way for companies and organizations to share their journey and philosophical values with the entire world. Putting all of that in the form of videos helps you deliver your story everywhere in a matter of minutes!
Internet users rely heavily on reviews and testimonials by other customers to make a decision when they are engaging with a new brand.
Client testimonials are powerful as they are, but client testimonials in the form of videos convey the right emotions and feel that project authenticity. Hence, video-based client testimonials take home the trophy any day.
2. YouTube and Search Engine Optimization (SEO)
YouTube is the world’s largest video-sharing platform and the second largest search engine just after Google. So, getting your brand onto YouTube would be a great leap into enlarging your digital footprint and boosting your online video marketing game.
Another advantage of uploading a video on YouTube is that you can conveniently embed them on your websites, blog pages, and landing pages, to name a few. So, every time a viewer tunes in, they can also watch your video, and if the audience base is large enough, you can even make some money out of it.
An essential aspect of your video marketing campaign to succeed is to optimize it for SEO using relevant keywords in the title and description for more detail check out the wonderful resource shared by Diggity Marketing. Your video’s title should be catchy, and the description should be extremely concise, covering the crux of the video’s content.
3. Influencer Marketing
Most businesses make this mistake of not giving much importance to influencer marketing, and as a result, struggle to build an audience quickly.
The math here is simple. Why would you want to spend a pool of money and try to build a community for your brand from scratch when you can hire a well-established social media influencer or a growing celebrity for a fraction of the price?
This makes it unprecedently easier for your company to build its own set of a brand-loyal community by roping in the audience of your hired marketer.
You should do this because your business’s ultimate goal is not to create an amazing YouTube channel or a captivating Instagram page, the end goal is to get your product or service from your warehouse to the homes of your customers while maintaining good relations.
4. Ride the Wave of Popularity
Riding the wave of popularity is a challenging feat to achieve because the returns, although significant, come in the long-term, and it is challenging to stay motivated to continue investing in a place where the results are not instant.
It is also difficult to predict what will actually explode in the future and what will fade away. For example, over ten years ago, nobody paid attention to YouTube.
Hence, creators who actively engaged in YouTube at the time, like Marques Brownlee (a.k.a. MKBHD), rode the wave of YouTube popularity and have emerged as one of the largest creators with subscribers from all over the world.
5. Product Tutorials
Product tutorials help to improve customer satisfaction by acting as a customer assistance tool. Uploading product tutorial videos on the internet will help your potential customers make better-informed choices in choosing from your range of products and even comparing with your competitors.
Tutorials are the best way to showcase your products’ and services’ best features and benefits in a way that does not appear too salesy or cringy.
6. Include Call to Action Buttons within the Video
Every promotional campaign of your company should seek and orient itself towards increasing the conversion rates of the audience. Typically, a 5% conversion rate is considered to be good.
By including a call to action button in all of your promotional videos, you will make it easier for the viewers to:
- engage with your brand,
- convert into customers, and
- navigate effortlessly.
7. Channel Your Efforts into Making Shareable Content
Shareable content gives you one of the best returns on investment (ROI). The best types of shareable content are:
- Educational presentations.
- Educational videos.
- Still posts.
- Intriguing pictures and films.
- Product reviews.
- Service reviews.
Although videos are excellent shareable content, their shareability depends highly on their file size. Find out how to make a perfect video with this steps.
8. Do Not Make Your Campaign Videos Too Lengthy
The people who are active on social media are bombarded continuously with a variety of fresh new content where one is always better than the other. Amidst all this chaos, you need to find a way to grab some of their attention and make them give a little bit of their time to you.
Since users have a variety of options, the time threshold to captivate them is incredibly low. Typically, you would have to grasp their attention in about 5 to 10 seconds at max; else, the viewers will just scroll away.
Here are some ideal video lengths for different platforms:
- Instagram: 30 to 45 seconds.
- Facebook: 1 to 2 minutes.
- YouTube: 3 to 7 minutes.
9. Keep Putting Out Content
The more often you put out content, the more chances there are for people to engage with you. It is not a good idea to give long breaks before posting on social media or any other digital platform.
Just keep churning out as much content as you can, and the platforms’ algorithms will have no other option but to show your content to a greater variety of people.
10. Conclude Well
At the end of every video, make sure you leave a good taste in the audiences’ mouths. Adding catchy phrases and condensing the entire steam of the video at the end is a great way to ensure that a significant number of viewers remember your video for a long time.